A big surprise for economy shoppers at my local Lidl shop today – a handsome present of a box of Belgium chocolates.
|Tasty ... Keeping chocolate lovers happy. Photo by Jordane Mathieu on Unsplash|
For instance, being a wine drinker until a some years ago, I’ve enjoyed Sainsbury’s grape juice.
Not long ago, it look a leap up in price to 75p, then a couple of months or so ago to £1, and now its advertised at £1.25.
Giant price hike
They stocked a really pleasant Columbian coffee for around a pound for a 227g bag. Then it rose to £2, soon to £3, onto £3.50, which even for a non-mathematician is a giant price hike.
What a blaze of publicity would surround a gift from Sainsbury’s or other Brit supermarkets. However, from Lidl no hype at all.
What, experienced supermarket visitors might ask, a gift with nothing expected in return?
Nothing exactly expected, but something certainly hoped for.
|Yummy ... Free chocs to encourage sweet thoughts.|
Will people oblige? The surprised expressions around me certainly suggested that most will.
I'm sure, too, that the surprisingly pleasant approach will certainly record considerable support.
The generous spirit continued on the Lidl website, which offered those completing the short survey a ‘prize draw’ for a chance to win 'great prizes'.
Lidl customers comment